Kitchen United Brings On Katie Wollrich as Advertising Leader

Kitchen United has introduced former Papa Johns and Wendy’s advertising veteran Katie Wollrich as its new Leader Advertising Officer to steer the logo’s advertising imaginative and prescient and methods whilst overseeing all advertising operations.

An skilled advertising skilled, Wollrich is a revered chief who has evolved and finished industry-leading promoting systems that delivered each gross sales effects and enhancements in logo well being attributes for a various checklist of shoppers. With Kitchen United, Wollrich will play a pivotal position in using the corporate’s strategic tasks in its direct-to-consumer enterprise, Kitchen United MIX, in addition to the more than a few business-to-business ventures.

“We’re excited to welcome Katie as our new CMO,” Kitchen United CEO & Board Member Michael Montagano says. “As we growth into a brand new segment of expansion, it’s important that we upload to our management group anyone with a confirmed observe file of good fortune in gross sales and advertising this is complemented by way of hobby for the paintings and a capability to steer. With Katie’s spectacular accomplishments throughout a lot of endeavor and regional eating places, we’re positive about our enlargement plans now not only for places and eating place companions, however for our logo as neatly.”

A cafe {industry} veteran, Wollrich received huge enjoy operating with more than one world manufacturers reminiscent of McDonald’s, Papa Johns and Wendy’s. Particularly, Katie led and introduced Wendy’s built-in advert campaigns together with its “Deliciously Other” logo refresh, its first NCAA sponsorship, and “Pretzel Love Songs.” With a fervent solution to growing promoting that leverages the ability of virtual media and person insights, Wollrich has produced greater than 250 TV advertisements – together with 4 Tremendous Bowl spots – and earned more than one world awards, together with 5 Cannes Lions and a Gold Effie.

Wollrich maximum not too long ago served as Leader Advertising Officer at Schulte Hospitality Team and Joella’s Scorching Rooster. She led the method and execution of eCommerce and advertising for the corporate’s rising boutique & way of life lodge department. She additionally led the selling group for Joella’s, rising from six to 16 devices, launching its first loyalty program, and touchdown the logo on Eating place Trade On-line’s checklist of 2021 buzzworthy manufacturers. 

“I’m extremely proud to enroll in Kitchen United and lead the corporate into an exhilarating new technology of construction,” Wollrich says. “The power to mix’n’match meals in a single order is a win for each the buyer and the kitchens. I am excited to carry my advertising and promoting enjoy to the group and build up logo consciousness and gross sales for us and our eating place companions.”