Inside Tag Heuer’s New Smartwatch, One of the Best-Looking Fitness Trackers on the Market

Photo credit: Courtesy of Tag Heuer

With smart tech moving at an astounding pace, it only feels natural that Swiss luxury watchmaker Tag Heuer—the brand that released the first-ever luxury smartwatch back in 2015—is adding a new generation of smartwatches to its staple of digital timepieces. The high-end powerhouse continues to lead the charge with the release of its Connected Calibre E4 smartwatch, which will include two versions.

So what can you expect from this hotly anticipated arm candy? Well, for starters, each model of the new range underscores a different aspect of Tag Heuer’s Connected identity. The smaller 42mm model has a bracelet incorporated in its design, and with its sleek look, is ideal for everyday wear–think the office, gym and after-work drinks–while the bigger 45mm model, though still sporty in nature, is better suited to true watch aficionados who’ll appreciate its more classic and traditional design.

Photo credit: Courtesy

Photo credit: Courtesy

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Underneath the timeless designs—which are beautifully translated for the digital age—is, of course, Tag Heuer’s pioneering technology that’s very much present in the new generation of its Connected watches.

The quality and contrast of the Connected Calibre E4’s screen have been mastered for all conditions, especially outside, where watchface notifications and sport metrics can be read with ease under the strongest sunlight. Plus, now with the inclusion of an altimeter that measures the altitude of your exact location, you can better track outdoor activities like running and cycling. On top of that, the latest Bluetooth 5.0 wireless tech ensures your hard-earned data from killer workouts will be synchronized seamlessly.

Keeping wellness at the core of the Connected smartwatches, further additions to the Tag Heuer Sports app include guided workout routines—you’ll be buzzed and greeted with animations that steer your activities—as well as top-class fitness information and a vast array of sports tracking.

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The launch also introduces a variety of new watchfaces, like the animated “Riverside” effect that artistically interprets the elapsing of time, while the “Wellness” watchface provides live updates on daily activities, such as displaying your heart rate and step counts.

Photo credit: Courtesy

Photo credit: Courtesy

New goods also include a bigger selection of watch straps and a charger that’s been redesigned as a display stand with the watchface adapting to day and night.

Once again, the iconic watchmaker has transcended what few others have been able to achieve: blending the appeal of heritage watchmaking with super smart tech. Bravo, we say.

Tag Heuer Connected Calibre E4 is available from March 10 in select stores worldwide and online, with the 42mm model going for $1,900 and the 45mm for $2,500.

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