What do you know about mobile marketing? Is there a marketing plan you have in place? Would you like to improve your current one? Is your mobile marketing strategy working with or against your business? Are you certain your plan is being applied properly? If these are not questions that you are able to answer offhand, then read the article below.
Write the minimum text necessary to get your point across when it comes to your mobile site. Your mobile site needs to be concise and pertinent, not full of lengthy, keyword stuffed product pages and landing pages. With mobile marketing, make your content worthwhile but not too wordy.
Just like any other part of business planning, you should create a mission statement for you social media marketing plan to help you stay on track. Always ask if a move makes sense for your business.
A successful standalone mobile platform must have a home base. You should want people to visit your webpage or keep them coming back to it. Do not ever base everything completely on a mobile marketing campaign.
Use what you learn from your mobile marketing campaigns. Before quickly moving on to the next promotion, see where you can improve from the last one you attempted. Instead of measuring the success of the marketing by the number of new sales, look at the longevity of the campaign. When you design a new mobile campaign, make it suitable for long-term operation from the ground up.
Aim high in your advertisements and seek out that hook that will catch the “viral” wave. They just might pass it on to their friends and greatly increase your mobile marketing reach.
Do not assume that everyone will understand what abbreviations mean. If your target audience can’t understand your advertisements, you are wasting your marketing budget.
Try using dedicated short code. You will pay more for this service, but it will assist you in protecting your brand. Additionally, it gives you a degree of legal protection.
Put any and all links on your webpage if your company is geared for social networking sites. You can almost guarantee that your customers will not take the time to search for you, but if they know you are on a site, they probably will take the time to check you out.
Keep in mind that it is more difficult to navigate online when using a cell phone or other mobile device. Therefore, your mobile marketing site should be easy to use. It may look very simplistic on a computer, but when using a mobile device, it will look normal. The important thing is keeping access open to both computer users and mobile users.
SEO is just as important for mobile websites as it is for traditional sites. Streamline your mobile website, and use mobile specific SEO techniques. Get advice from Google and other mobile marketers.
A/B testing could be helpful with a mobile landing page. Testing is crucial to determine what is and is not working for visitors to your mobile page. For the test, create two separate versions of your mobile landing page–one is A, and one is B–and determine which is more effective for converting customers. Proceed to move forward using the most successful one.
Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.
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