AdTheorent Wins “Highest Cell Advertising Platform” in Digiday Era Awards

Digiday’s Prestigious Awards Program Acknowledges the Era Modernizing Media and Advertising Across the Global

NEW YORK, Nov. 21, 2022 /PRNewswire/ — AdTheorent Conserving Corporate, Inc. (Nasdaq: ADTH) (“AdTheorent” or “the Corporate”), a programmatic virtual promoting chief the use of complicated device studying know-how and privacy-forward answers to ship real-world price for advertisers and entrepreneurs, these days introduced it’s been decided on because the winner of the “Highest Cell Advertising Platform” within the 2022 Digiday Era Awards, awarding the know-how platform that gives the most efficient cross-device answers for cellular advertising and marketing.

AdTheorent Wins “Highest Cell Advertising Platform” in Digiday Era Awards

AdTheorent is a virtual media platform with transformational privacy-forward how to execute high-performing programmatic virtual promoting campaigns, serving each emblem and company consumers. Reasonably than that specialize in concentrated on consumer IDs, AdTheorent’s Platform AT makes use of complicated information science and device studying to attain advert impressions in line with the statistical chance that serving commercials on such impressions will yield desired marketing campaign trade objectives.  AdTheorent builds customized device studying fashions for every marketing campaign objective – whether or not on-line movements similar to gross sales or bodily international movements similar to retailer visitation – and deploys them to the platform for automatic execution and optimization. To be had to advertisers in a full-service controlled capability or as a Direct Get entry to “self-service” providing, AdTheorent’s platform operates on an enormous scale with platform fashions comparing thousands and thousands of impressions in line with 2d in line with 900+ information attributes, figuring out information correlations amongst conversions and optimizing concentrated on in line with every influence’s predictive ranking. AdTheorent evaluates over a million impressions every 2d to are expecting which of the billions of to be had virtual advert impressions will yield long run client conversion movements.

AdTheorent Predictive Promoting isn’t reliant upon 3rd celebration information licenses, cookies, gadget IDs or unified or individualized IDs. AdTheorent’s privacy-forward option to virtual promoting and its talent to power complicated trade results for advertisers units the corporate with the exception of others within the {industry}. 

 “AdTheorent brings a foundationally other option to programmatic promoting which drives awesome effects for advertisers in a privacy-forward and environment friendly means,” mentioned Jim Lawson, CEO of AdTheorent. “We consider programmatic advert tech is past due for a extra fashionable and data-driven strategy to goal commercials successfully, and that’s the value-added disruption we deliver.  We’re venerated to win the Digiday Era Award for ‘Highest Cell Advertising Platform’ and thank the judges for this reputation.”

The 2022 Digiday Era Awards acknowledge firms which can be exploring new applied sciences and adapting to satisfy the wishes of the virtual media {industry}. Digiday’s panel of industry-leading judges evaluated loads of entries to spot the corporations or campaigns that obviously display good fortune in line with the next standards: Innovation, Creativity, Shopper Price, Effects and General. Digiday’s awards systems are one of the crucial maximum influential within the {industry}.

For more info about AdTheorent’s method, click on right here.

About AdTheorent:
AdTheorent (Nasdaq: ADTH) makes use of complicated device studying know-how and privacy-forward answers to ship impactful promoting campaigns for entrepreneurs. AdTheorent’s device learning-powered Platform AT powers its predictive concentrated on, geo-intelligence, target market extension answers and in-house ingenious capacity, Studio AT. Leveraging best non-sensitive information and targeted at the predictive price of device studying fashions, AdTheorent’s product suite and versatile transaction fashions permit advertisers to spot essentially the most certified doable shoppers coupled with the optimum ingenious revel in to ship awesome effects, measured by means of every advertiser’s real-world trade objectives.

AdTheorent is constantly identified with a lot of know-how, product, expansion and place of job awards. AdTheorent was once named an AdExchanger 2022 Best 50 Programmatic Energy Participant and was once venerated with an AI Leap forward Award and “Maximum Leading edge Product” (B.I.G. Innovation Awards) for 5 consecutive years.  Moreover, AdTheorent is the one six-time recipient of Frost & Sullivan’s “Virtual Promoting Management Award.” In September, evidencing AdTheorent’s persevered prioritization of its group, AdTheorent was once named a Crain’s Best 100 Highest Position to Paintings in NYC for the 9th consecutive yr. AdTheorent ranked 5th within the Huge Employer Class and seventeenth General in 2022. 

AdTheorent is headquartered in New York, with fourteen places of work throughout america and Canada.  For more info, consult with adtheorent.com.

(PRNewsfoto/AdTheorent, Inc.)

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